According to Mashable, as of February 2011 YouTube had 490 million unique users worldwide per month, who racked up an estimated 92 billion page views per month.

These astounding reach figures, are why many more charities are turning to ad and creative agencies, paying them to come up with fresh and innovative videos in the hopes that the videos will go viral in an effort to actively promote the charity’s message amongst millions of You Tube users.  In previous blog posts, we’ve had a look at how funny television commercials and creative photographic campaigns can get you more donations.

Here is a great example of a charity campaign You Tube video that has racked up about 2 million views. The video is for the UK charity effort Sport Relief 2010 .