I recently came across this interesting infographic from non-profit consultancy Convio. It shows the increasing prominence of online activities for non-profits in America (and applies to other countries, like Canada and the UK, as well).
It may seem obvious to charities that more and more of their current and potential supporters can be accessed through online channels. But this infographic provides some hard numbers to support this growth in online activities. Interestingly, it also shows that the amount of the average online gift is increasing. As we discussed here, most major donors prefer to give offline, but it is curious to see that the value, as well as number, of online gifts is rising.
Does this mean that it is essential for charities to be online to survive? Is it still possible to be a successful and sustainable nonprofit organization without having an online presence? Let us know what you think in the comments.